When you work with us, you will:

Convert More Traffic into Customers

Maximize Average Order Value and Profits

Reduce Paid Ad CPR & Increase ROAS

Your ad spend is being wasted if you website cannot convert.

Paid ads, oragnic social, search engine optimization, and influencers don't make you money. Making the sale does.

Expocord helps close the distance between your traffic and conversion metrics to improve profitability.

We'll implement CRO technology and data to find the most profit-maximizing website design, user experience, value propositions, product pricing, and offers to level-up your brand.

How Expocord Does
Conversion Rate Optimization

At Expocord, we focus on data-driven hypotheses and years of CRO intuition to optimize your website for conversions. We start by analyzing user behavior and key metrics to pinpoint areas for improvement. Then, we run A/B tests on elements like design and content to find what drives the best results. Our entire goal is to make sure your website is profiting as much as possible.

Get Started

Our 7-Step CRO Process

1. Setup Data Collection

Before analyzing any data, we first need to gather it. We’ll set up and customize CRO tools like Google Analytics 4 and Hotjar to track all quantitative data from your website, and even integrate tools like Klaviyo for qualitative insights, such as post-purchase surveys.

2. In-Depth Data Analysis

We’ll thoroughly analyze and audit every piece of data to uncover what truly matters. This includes quantitative data from Google Analytics, qualitative insights from product reviews and customer surveys, interviews with your target audience, competitor website audits, as well as heatmaps and remote session recordings.

3. Hypothesis Creation

Using the data we've gathered, we'll develop theories and solutions to explain why certain issues are happening and how to resolve them. For example, "We believe customers navigating to the mobile collection page are dropping off due to poor UX design. To address this, we'll make the filter bar sticky and add thumbnail colors to improve the shopping experience."

4. Design & Development

Once we've decided on what to test, our UX designers will create detailed designs for the proposed changes. After your approval, our web developers will implement these changes by building a new version of the website for testing.

5. A/B Testing

We will test the new website version(s) against your current site to determine if we’ve achieved the desired outcome. Before drawing conclusions, we aim to reach a statistically significant result of over 95%, meaning we are 95% confident that the improvements can be attributed to the new version.

6. Implement, Rinse, Repeat

If the test is successful, we’ll implement the changes into your site and let you watch the numbers grow. If the test is unsuccessful, we’ll revisit our hypothesis and execution to create an improved version that drives better results. Evaluate, Implement, Repeat.

Frequently Asked CRO Questions

Conversion Rate Optimization (CRO) is the process of improving your website to increase the percentage of visitors who take a desired action, like making a purchase or signing up for a service. It involves analyzing data and running A/B tests on various elements—such as design, content, and calls to action—to see what resonates best with your audience. At Expocord, we prioritize the most impactful areas of your site first and continuously test to fine-tune your website, ensuring it consistently drives more conversions.
At Expocord, we tailor our CRO software tools based on the project’s size and budget. We begin with platforms like Hotjar or Lucky Orange to generate dynamic heatmaps, session recordings, form analytics, and conversion funnels. This allows us to visually analyze user behavior and identify what’s working and what isn’t, so we can create a strategic plan. Our designers then use tools like Markup, Figma, and Browserstack to develop new ideas, which are handed off to our developers. As changes are implemented, we rely on tools like VWO and Convert for A/B testing and performance evaluation.
The ideal conversion rate depends on various factors like your brand's industry, seasonality, and marketing campaigns. In some industries, a conversion rate of 8% is excellent, while in others, even 2% can be remarkable. At Expocord, we tailor our expectations and strategies based on the specific nature of your business, ensuring we target the right benchmarks for success.
A/B testing, also known as split testing, is the process of comparing two versions of a website or content to see which performs better. It's an experimental approach that helps us determine which changes will have the greatest impact on your customers. We can test your current site against new versions or compare two completely new designs. A/B testing can be applied to content, design elements, or even the input fields on your forms. This allows us to customize industry best practices to fit your specific website and audience, ensuring the most effective results.
Unfortunately, there's no one-size-fits-all answer. The number of visitors needed depends on a calculation of what will be statistically significant. This takes into account your current conversion rate, the desired improvement, the number of variations in the test, your average daily visitors, and the percentage of visitors included in the test. It may sound complex, but when you work with Expocord, we handle all the math for you!
The possibilities for A/B testing on a website are virtually endless. You can test everything from design and user experience to content and pricing models. Common elements to test include fonts, colors, calls to action, element positioning, free trials, short vs. long copy, videos, navigation, and form fields. When you work with Expocord, our team will prioritize the tests that are most critical for your site's success. As your conversion rate improves, we'll move on to testing secondary elements to fine-tune and optimize your site even further.

Get a free three minute website video audit from our team.

We will send you a three-minute video of us going over your website for conversion opportunities and UX improvements within two days of you reaching out to us, no strings attached.

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Get My Free CRO Audit

Find the Gaps

At Expocord, we pay attention to every detail in your data. We’ll identify exactly where users are dropping off in your funnel and take action to close those gaps, turning lost opportunities into conversions.

Data-Driven from Day One

Data-driven from day one. While we have extensive expertise in designing for conversions, we always let data guide our decisions to ensure the best possible results.

Stop guessing about your website's most profitable design, experience, upsells, pricing, and USPs. Expocord collects and analyzes real data from your store to maximize your conversion rate, average order value, and profit margins.